What you'll learn.

Brand Strategy

Design and develop the aspects of what makes a great brand: personality, values, definition, promise, visual identity and brand storytelling.

Email Marketing

Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.

Search Engine Optimization

Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.

Inbound Marketing

Understand the buyer’s journey and develop a lead generation strategy including content, email and workflow optimization.

Content Creation & Strategy

Plan, develop, and manage a content strategy for a client, and learn how to track, optimize and develop your strategy over time.

Google Ads

Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.

Social Advertising

Learn how to build advertising strategies on Facebook, Instagram, Twitter and LinkedIn. Create custom audiences, calculate cost per acquisition and optimize campaigns.

Digital Marketing Strategy

Develop an end-to-end digital marketing strategy considering the buyer’s journey and company goals to reach overall business objectives.

Google Analytics

Learn how to implement Google Analytics and Google Tag Manager to apply concepts like performance measurement, comparison and optimization.

Mobile Marketing

Learn how to attract users to download and engage with a mobile app. Create an app trailer to serve as multi-purpose content to be used across various channels.

I chose the full-time Digital Marketing Professional Program because I didn’t have a marketing background to help me start a career as a digital marketer. I wanted to be taught by industry professionals to build the fundamental skills and knowledge to confidently call myself a digital marketer. The open-space and tech vibe of the school was exactly the environment I wanted to be in.

Shennie Yang, Junior Program Coordinator, Cardinal Path

Your journey.

Your day-to-day.

Our commitment to a fully engaged learning process extends into the creation of an energizing environment where you have the time to work and play.

Active Learning Methodology.

Instructors facilitate lessons which are designed to be highly interactive and engaging to optimize your retention rate. We are passionate about making learning fun.

Industry Guest Speakers.

Industry-taught leaders are often invited in to help with the delivery of specialized topics, and to share inspiring insights on the state of the industry.

Peer & Instructor Feedback.

Peer evaluation is a tremendously effective way to not only gain the skills required to assess the quality of a team member’s work, but also to learn how to receive and articulate constructive feedback to them.

Networking & Field Trips.

You will be given the opportunity to visit agencies and businesses hiring for digital roles to gain a better understanding of company cultures and environments.

Project-Based Applied Learning.

You will be given time to work with your team on client projects. It’s during that time that instructors, mentors and TAs will be available to give you guidance and feedback on your work.

Personal & Professional Development.

Technical skills and knowledge are one thing, but the reality is that soft-skills are really what will make you a key member of any team. Creativity, empathy and collaboration are the themes we focus on in our PPD program.

Your career.

You will receive support throughout your job search process. The Career Support Team advises on job opportunities, introduces students to the RED hiring network and provides coaching during the interview and negotiation process. You are also given continual support from your instructors. This includes connecting industry professionals and providing references to potential employers.

We are committed to supporting our graduates until a job offer is made within their respective fields of study. The Digital Marketing roles outlined below are most commonly available to students post graduation but are not limited to these roles.

Developing, implementing and optimizing digital marketing campaigns across multiple channels including organic, paid and earned tactics.

Creating and curating social content, engaging with the community, monitoring trending conversations and measuring success metrics.

Creating and executing a SEO strategy to improve search rankings and build stronger brand visibility including on page, off page and technical efforts.

Building online advertising strategies to drive results for your business including search, display, remarketing, video and social media ad campaigns.

The details.

Start Date

January 20, 2020

Commitment

Full-time

Tuition

$9,995 + GST

The Digital Marketing Professional Bootcamp covers all of the aspects of digital marketing and strategy to help you succeed in a career in this exciting field. You will get hands-on experience and learn to effectively use tools like Google Analytics, how to segment your target market, track customer behaviour, optimize conversion processes and ROI.

Working with our Community Partners on Real Projects you will get practical hands-on experience in Website and Content Management, Marketing Strategy, Online Brand Strategy, CRO and A/B Testing, SEO and SEM, Social Media Management and Advertising.

WEEKS

12

CLIENT PROJECTS

3

HOURS

480

Interested in finding out more?